The Sorry Encyclopedia is about all the ways big tech companies say, or should say sorry for their negative influence on society. Hidden inside the illustration you can find all kinds of quirky references to the written Encyclopedia, divided by good and bad apologies (Levende en dode mussen).

At SETUP, artists and experts from various disciplines work to develop installations, images, and vocabulary that make the ethical and social implications of technological developments tangible. It's their mission to get more people involved in and contributing to think about technology. So we all can celebrate the possibilities of new technology together, but also protect ourselves against the risks. They encourage people to develop an ethical (counter)voice. To see how things can, or should, be done differently.
This is a poster illustration and design for SETUP and their exposition called 'Sorry een Expositie'.
