Drawing inspiration from Saul Bass’s iconic graphic language and the playful, narrative-driven intro of Catch Me If You Can, I developed a bold and sophisticated visual identity that captured the book’s energy and accessibility. My role involved creating the concept art, establishing the visual tone, and directing the animation team to bring the story to life through motion. I guided every step of the process, from transitions to character motion and composition, ensuring that each animated scene not only communicated the key ideas clearly but also maintained a strong narrative flow and aesthetic consistency.
LIT Videobooks transforms bestselling business books into dynamic, visually driven video experiences, each with its own distinctive creative style inspired by the book’s content.
