A visual illustration that brings together the school’s mission (what the organization does now and aims to achieve) and vision (the desired future goal) in an engaging and accessible way.
I transformed these abstract concepts into an easy-to-understand and relatable image. Through the use of child-friendly characters and colors inspired by the school’s visual identity, the illustration communicates the school’s core message in a way that feels warm, inspiring, and memorable.
The result is a “praatplaat” (conversation poster) a visual tool that helps students, teachers, and parents quickly grasp and remember the connections between the school’s daily actions and its long-term aspirations.
