Logo design for literary collective Mooie Woorden
Mooie Woorden is an unconventional literary collective from Utrecht, committed to creating an innovative, inclusive and immersive literary world. The collective consists of millennials and Gen Z creatives with pressing questions about life and ever-changing identity crises. They collaborate with emerging writers, artists and makers from Utrecht and beyond.
Mooie Woorden wanted a new visual identity that better reflected their distinctive and rebellious character. Working closely with the collective, I developed a new logo and accompanying visual identity. I combined raw, playful shapes with bold colours, resulting in a recognisable identity that, much like Mooie Woorden itself, is slightly abrasive, leaves room for experimentation and still feels accessible and energetic.
The visual identity provides a flexible foundation that can evolve alongside the collective’s different programmes, makers and stories.
